PENGARUH PANDEMIK CORONA VIRUS DESEASE 2019 TERHADAP KEPUTUSAN PEMBELIAN PRODUK BARANG DAN JASA SECARA ONLINE

The aims of the study were to analyze the influence of the COVID-19 pandemic on the online purchase decision of commodities and services and to analyze how extensive the influence of the COVID-19 Pandemic on the online purchase decision of commodities and services is. This study used a quantitative method and took 116 people as samples by using the accidental sampling technique. The data analysis technique used in this study was single linear regression analysis. The results showed that there was a significant and positive influence of COVID-19 pandemic on the online purchase decision of commodities and services and influences extensive are 33,1%.