Analisis Faktor Atribut Produk Pond’s: (Konsumen Mini Market WIN Kotabaru)

A face whitening product attracts consumers of WIN Kotabaru minimarket as a society with a tropical climate to get clean and white skin that will make your appearance more beautiful and charming. One of the face whitening products that make consumers interested is Pond's. Consumers buy the product because it is able to offer the best product attributes. The excess contribution of product attribute factors consists of Price, Packaging, and Quality of Pond's facial whitening consumers. The type of research uses descriptive verification. The population of this study was visitors of WIN Kotabaru minimarket. The sampling technique is random with data collecting techniques using a questionnaire. Analysis of the data uses factor analysis. Based on the factor analysis test result, it is known that there are 12 indicators that bring in 3 factors. Product quality is the first factor contributing to the value of 35.146% with a representation of 4,217. Product packaging is the second factor with a diversity contribution of 15.377% with a representative value of 1,845. Price is the third factor with a contribution of 14.197% with a representation of 1.704.