Analisis Usaha Percetakan Bumdes Sarangtiung Kotabaru Menggunakan SWOT: Analisis Usaha Percetakan Bumdes Sarangtiung Kotabaru Menggunakan SWOT

Micro, Small and Medium Enterprises have an important role in economic and business growth. One of them is the Bumdes Sarangtiung Printing business in Sarangtiung Village, Kotabaru, South Kalimantan. This study aims to conduct a comprehensive SWOT analysis on the printing business, focusing on the Digital Printing business. The data analysis method used in this study is descriptive with a qualitative approach. The method used is to analyze the internal environment (strengths and weaknesses) and external (opportunities and threats) of the company which is the basis for conducting a SWOT analysis. Based on the results of the SWOT analysis by identifying the internal and external environmental conditions of the Bumdes Sarangtiung Printing business, it shows that this business is in quadrant I, which means that this business is in a very favorable situation to carry out an aggressive strategy. Furthermore, the results of the internal and external analysis of the business show a combination of strengths (S) and opportunities (O) strategies with the highest value of 4.0 so that the SO strategy by utilizing infrastructure, employee training, strategic partnerships and monitoring market trends can be used to remain competitive and develop and provide competitive advantages in a dynamic business environment.