Vol 2, No 1 (2025): April

This study analyzes the internal and external factors affecting the tent rental business of BUMDes in Tirawan Village, Kotabaru Regency, using a qualitative approach and SWOT analysis. The results show that the business has strengths in product quality and partner support but faces challenges in promotion, unstable income, and market competition. To support its growth, recommended strategies include digital marketing, service diversification, and management strengthening. With the right steps, this BUMDes has the potential to grow and enhance the village economy.

This study analyzes the factors influencing the development of culinary tourism businesses in Kampung Nelayan, Sarang Tiung Village, Kotabaru Regency, using a SWOT analysis. The findings indicate that the business has strengths in service variety and strategic location but faces challenges in revenue, infrastructure, and promotion. Key opportunities include minimal competition and a stable customer base, while threats involve dependency on weekend visitors and weather conditions. The recommended development strategies include infrastructure improvements, enhanced promotion, and business diversification to ensure sustainability.

Micro, Small and Medium Enterprises have an important role in economic and business growth. One of them is the Bumdes Sarangtiung Printing business in Sarangtiung Village, Kotabaru, South Kalimantan. This study aims to conduct a comprehensive SWOT analysis on the printing business, focusing on the Digital Printing business. The data analysis method used in this study is descriptive with a qualitative approach. The method used is to analyze the internal environment (strengths and weaknesses) and external (opportunities and threats) of the company which is the basis for conducting a SWOT analysis. Based on the results of the SWOT analysis by identifying the internal and external environmental conditions of the Bumdes Sarangtiung Printing business, it shows that this business is in quadrant I, which means that this business is in a very favorable situation to carry out an aggressive strategy. Furthermore, the results of the internal and external analysis of the business show a combination of strengths (S) and opportunities (O) strategies with the highest value of 4.0 so that the SO strategy by utilizing infrastructure, employee training, strategic partnerships and monitoring market trends can be used to remain competitive and develop and provide competitive advantages in a dynamic business environment.

This study aims to analyze the effect of work stress on the performance of PDAM Kotabaru employes. The research data were obtained from questionnaires, company documents, books, journals and other written sources. The number of samples 50 employess. The sample method used is saturated sampling where the entire population is sampled.

The results of this study indicate that work stress has a significant effect on the performance of PDAM Kotabaru employess partially with a value of Tcount>Table and the significance level is less than 0,05. Tcount value is -6,003 and the significant value is 0,000. While the value of Ttable is 2,011. It can be concluded that there is an influence of work stress on the performance of PDAM Kotaabru employees.